10 Powerful Instagram Marketing Tips You Must Know

Instagram has dominated the social media world for years. It’s the go-to place for sharing images, with over 800 million monthly users. Billions of likes are granted each day, and you need to scoop your share out of this. These top Instagram marketing tips are immensely crucial, whether you are just getting started or already a seasoned pro.

Make Your Instagram Business Profile

Switch to an Instagram Business Profile before diving into the rest of the tips. A creator account has its benefits for content creators and influencers, including:

• Instagram insights
• Instagram shopping
• Instagram Ads
• Contact details and a call-to-action link on your profile.

Use Free Instagram Tools

Instagram has a suite of business tools that help you understand how users are interacting with your content. It includes profile insights, like impressions, profile views, reach, website clicks, email clicks, and call clicks.

Define Your Audience

Preliminary research can help you track metrics and define your audience. And when the audience is defined, relate to your followers while staying relevant to your brand.

Promote Your Insta Everywhere

You need to leverage this forum in the same way as you do your other social networks. Your Instagram icon should be added everywhere for connecting users to your social channels.

Optimize Your Profile

In just 150 words, your Instagram bio should be extraordinarily captivating to leave a significant impression. Showcase your brand personality, and tell people why they should start following you, this instant!

Choose The Right Profile Picture

Most brands use their logos for profile pictures. It adds credibility and enables visitors to see what you are at a glance. It should be either cropped or zoomed to fix it into the 110×110 pixels box.

Create Engaging Content

It is a visual medium, so your post should look compelling. The visual content needs to be captivating with great and related photos to get your viewers excited. Your pictures should be sharp, perfectly lit, well-focused, and composed, at a minimum.

Write Great Captions

True! Your brand’s voice is equally important as your brand’s look. Instagram captions can hold up to 22000 characters, but only the first two lines appear in the newsfeed without taping more. Since people tend to scan, you should put all the vital information in those two lines.

Use An Interactive Brand Hashtag

It is the key to enhance your visibility and discoverability. To ripe the rewards of hashtags, always use 5 to 9 hashtags in a post that are specific to your niches; otherwise, the content looks like a spammy tactic.

Partner With Influencers

The fastest way to reach potential customers on Instagram is to do that through influencers who have already built a great audience with a large following.

The Final Word

Instagram marketing 2020 is more competitive than Instagram marketing in 2019. These Instagram marketing tips should help you manage your Instagram presence along with social media forums. So dig your smartphone out of pocket and start napping pictures for every opportunity!